Spot creative fatigue
before it costs you.

Upload your Google Ads performance report and we'll flag which creatives are fading — so you can rotate before your CPA climbs.

No API required Works offline Google Ads CSV Free
Upload report

Drop your CSV here, or click to browse

Google Ads Ad Performance report (.csv)
📄

Not sure how to export? See our step-by-step guide below.

FATIGUE REPORT

Your creative health report.

Analysing 0 creatives across your account.

Analysing your creatives…

Creative Status Fatigue score CTR change CPC change Conv. rate change Recommendation

Scores based on trend direction across your report date range. Export a segmented report (by Day or Week) for the most accurate fatigue signals.

HOW IT WORKS

Three steps to
fresher creatives.

01

Export your report

In Google Ads, run an Ad Performance report segmented by Day or Week. Export as CSV — no API keys or logins needed.

02

Upload & analyse

Drop the CSV above. We parse CTR, CPC, and conversion rate trends for each creative and score fatigue severity.

03

Get your action list

Each creative is flagged as Healthy, Warning, Fatigued, or Critical — with a clear recommendation on what to do next.

GETTING YOUR DATA

How to export from
Google Ads.

The best report for fatigue detection is the Ad Performance report segmented by day. Here's how to get it in under a minute.

1
In Google Ads, go to Ads & assets → Ads in the left sidebar.
2
Set your date range to the last 30–90 days using the date picker in the top right.
3
Click Segment → Time → Day (or Week) to break the data into time periods.
4
Make sure your columns include: Campaign, Ad group, Ad, Impressions, Clicks, CTR, Avg. CPC, Conversions, Conv. rate.
5
Click the download icon (top right of the table) and choose CSV. Upload that file here.
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Spot creative fatigue before it costs you.

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